As a fashion and design festival, the SFDF is passionate about showcasing fresh designs, buying local, and building a sustainable fashion community. This passion could not be channeled into the amazing festival it is today without the sponsors, suppliers, and contributors that help bring events like these to our city.
Midtown Plaza is Saskatchewan’s Premier Fashion Destination, home to several unique-to-market brands and stores, and a valued sponsor of the SFDF. The city’s largest shopping hub (midtownplaza.ca) has 130 stores including Aritzia, Michael Kors, Pandora, Sephora, Victoria's Secret, and more.
Some of Midtown’s key pillars involve boosting the Downtown Saskatoon district in multiple ways, and acting as a fashion community supporter.
See the connection?
There’s definitely no shortage of creative talent in Saskatoon, and those involved in the city’s fashion community are no exception. SFDF recognizes this and offers a platform to showcase this local talent through their runway show. It also celebrates a shared passion between the designers, stylists, event organizers, the entire fashion community and beyond.
Downtown Saskatoon (DTNYXE) serves as a thriving, central hub to our city, with countless (almost too many, if that were a thing) options for shopping, dining, and entertainment. The variety of events and festivals that take place here throughout the year gives so much life and vibrancy to the area, and it’s almost hard not to people–or, who are we kidding–outfit watch.
If you’ve ever even stepped foot in DTNYXE, you’ll be swiftly reminded of the diverse and eclectic style Saskatonians–and Saskatchewanians, for that matter–bring to the prairie table. With inspiration drawn from global influence, our city’s fashion lovers undoubtedly ooze big city flare with a touch of prairie charm.
Midtown is excited for the opportunity to serve as a supporter of this Festival and it’s as natural of a partnership as it seems. The passion and drive demonstrated by all involved with the SFDF is remarkable and Midtown appreciates how it serves as a true catalyst for local fashion and designers alike.
Thank you to Midtown and for their continued support of SFDF over the years!
Written By: Tannis Miller, DTNYXE Marketing & Communications Coordinator