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As a not-for-profit, member based, organization based in Saskatoon and serving all of Saskatchewan, we are committed to developing and promoting the Saskatchewan fashion sector regionally, nationally, and internationally.
With the past work of Saskatoon Fashion and Design Festival and Saskatchewan Fashion Week we have a strong foundation for the industry to create and cultivate a dynamic and viable creative industry for our province.
Creative entrepreneurs within the sector, such as designers, models, photographers, hair stylists, makeup artists, and more will benefit through resources, programming, and showcase opportunities as we assist in the development and promotion of their creative work here at home and on a global scale.
The mission of the Saskatchewan Fashion Association is to expand the awareness of Saskatchewan based fashion talent by providing education, training and showcase opportunities to the sector, thereby facilitating business growth on a regional, national, and international level.
As a provincial organization in scope, the vision of the Saskatchewan Fashion Association is to increase the viability and recognition of the fashion sector as a vital element of our economy, thus solidifying our place within the cultural identity of Saskatchewan and Canada.
SFA will investigate the potential of the fashion sector to become eligible for Creative Saskatchewan’s grant, equity and industry association funding programs. SFA will also implement programming and initiatives that the sector is demonstrating a need for.
Saskatoon Fashion & Design Festival (SFDF) was founded in 2010 in Saskatoon, Saskatchewan with the purpose of forming a talent hub for the emerging design talent across the province. This was accomplished through a variety of events, including large community-oriented fashion shows and marketplaces, as well as, high-end fashion presentations.
In 2016, SFDF introduced workshops and conferences, which expanded the festival vision beyond purely generating awareness and more so on building sustainable businesses for fashion designers and the industry-at-large. The festival was committed to building awareness, sales and networking opportunities, business development, cutting edge showcases and runway events for fashion designers, boutique owners, models, stylists, and all other sector contributors. Over the years it became apparent through the voice of the community the fashion sector needed more opportunities for furthering education, funding resources, networking opportunities, marketing support, mentorship, financial planning, and business development. Saskatchewan Fashion Association was launched.
SFA’s two year strategic plan will assist in the business and funding development and promotion of Saskatchewan fashion designers. The organizations primary objectives include:
Providing resources, opportunities and a platform to showcase the fashion sector to expand member brand awareness and businesses internationally, while amplifying the local economy;
Creating ongoing awareness and programming for the sector that drives professional and personal growth and the development of an annual awards ceremony for the sector;
Creating a digital resource hub for the entire sector at saskfashion.com;
Developing partnerships with funding agencies, entrepreneurial organizations, and other associations within and outside of Saskatchewan;
Conducting further research aimed to introduce the sector’s ability to apply for funding through grants and other recourses, which at this time are not available to them under the six creative sectors identified within The Creative Saskatchewan Actand The Creative Saskatchewan Regulations.
Our team has 9+ years experience in the fashion industry and witnessed first hand what it takes to build a fashion business in Saskatchewan. We are here to support creatives to build careers and businesses in the fashion sector.
Mandy Pravda, President
Mandy Pravda, President of the Saskatchewan Fashion Association Inc. (Cofounder of Saskatoon Fashion and Design Festival) and Lady Boss of Mane Productions, has over 15 years expertise within all aspects of event design, marketing, and publicity with a focus on building community.
Since 2015, Mandy has been an advisor for Tourism Saskatoon within the leisure marketing sector and is currently branding and developing Tourism Waskesiu, Sk. Mandy has worked with almost every major public event in Saskatchewan, including Canadian and Saskatchewan Country Music Awards, Telemiracle, Ness Creek Music Festival, SaskTel Saskatchewan Jazz Festival, Nutrien Children’s Festival of Saskatchewan, Skills Canada Awards, 17th International WAVLD, and more.
Mandy was recognized in Toronto’s National Meeting + Incentive Travel Magazine Hall of Fame as the 20 Something Entrepreneur of Canada in 2013, broke the Guinness World Record World’s Largest Snowball Fight at 7,681 participants in 2016, and was named one of CBC Saskatchewan’s #IAmSask "Mighty Saskatchewanians of Today and Yesteryear" and nominated for CBC’s Future 40 in 2017 and 2018. Mandy continues to volunteer and support the Saskatchewan community. www.maneproductions.ca
Jacqueline Conway, Vice President
Jacqueline Conway is an award-winning marketer and published fashion stylist with 10+ years experience based in Saskatoon, SK. Her professional experience includes spearheading Saskatoon Fashion and Design Festival with Mandy Pravda, launching Saskatchewan's first children's museum, Nutrien Wonderhub, driving 375,000+ people to Saskatchewan's largest music festival, SaskTel Jazz Festival, over 5 years as Marketing Director, and co-producing the largest outdoor fashion festival in Western Canada to date.
Her professional awards and nominations include the Marquee Event of the Year for the 2016 SaskTel Saskatchewan Jazz Festival at the Tourism Saskatchewan Awards of Excellence, named an it Girl for Saskatoon in the nationally published magazine FASHION, and nominated for a Western Canadian Music Award for Impact in Music Marketing.
Under her company, TrendBlazer Studio, Jacqueline works with arts and fashion non-profits and private styling clients. It's also not uncommon finding her choreographing and training dancers in jazz in her free time or mastering the local playground scene with her two young daughters. www.trendblazer.studio
To assist in the development and promotion of Saskatchewan fashion designers and all industry contributors on a provincial, national and international level;
To increase the viability and recognition of the industry as a vital element of the economy and cultural identity of the Province of Saskatchewan;
To operate with the highest levels of integrity and stewardship as ambassadors for our sector and province;
To support the growth of designers and creative entrepreneurs in reaching their business goals;
To foster a culture of inclusivity and positivity to inspire and empower our fashion sector.
As we work toward our long-term organizational goals, we plan to dive deeper into where the Saskatchewan fashion sector is at and identify how we can best serve. The following are the short-term objectives we have identified for the SFA.
#1: Offer comprehensive membership offerings and benefits to the sector.
#2: Develop a plan for further research on the Saskatchewan fashion sector, with a province-wide scope.
#3: Expand our professional network across Canada and beyond in design, marketing, media, manufacturing, and technology for the promotion and growth of Saskatchewan based talent.
#4: Research the manufacturing, distribution, and wholesale opportunities available within Saskatchewan and Canada.
#5: Create an online resource centre available to our members that provides research, directories, resources, and other relevant information.
#6: Redevelop a new event model for fashion presentation in Saskatchewan. This new event would feature a conference, showcase, marketplace and awards gala to celebrate and recognize the talented designers and contributors within our province.
#7: Develop professional development programming for the sector on the topics most needed by the community.
#8: Develop retail partnerships between boutiques and shops in Regina, Saskatoon, Prince Albert, and beyond to provide the opportunity for designers to be featured around the province.
#9: Create and foster sponsorship and mentorship opportunities for the organization and sector.
“Having an association that can assist in creating opportunity for entrepreneurs to learn and expand their business without taking on mass debt and investing several years before seeing any return, and furthermore not having to leave Saskatchewan, will increase the number of industry professionals. It’s an exciting time for the fashion sector in Saskatchewan!” says Jacqueline Conway, Vice President.