“There are no rules to fashion. Just do what you want.” This is exactly what Christian Leigh, the creator of Basic Bleach, promotes with her edgy designs.
Models: Devon Kelliher, Kristen Hoge, Christian Leigh
Photographer: Kyle Boham
It was through an unintentional mishap that she established a well-known tee shirt brand inspired by punk and heavy metal. The story behind these unique designs is explained by Christian herself, “Basic Bleach all started when I wore my favourite Slayer shirt to work at Cliptomania and I got a glob of bleach on it. It did not look cool and I did not want to throw away my favourite shirt, so I drenched it in Clorox. I distressed it to my liking and wore it everywhere, and people could not stop asking where I got my shirt. After telling countless people I made it, a lightbulb went on. I went to town on my own personal band tee collection and my brand was born.”
Models: Christian Leigh, Devon Kelliher, Miranda Siren
Photographer: Kyle Boham
Models: Top row standing: Kristen Hoge, Christian Leigh. Front row: Devon Kelliher, Danielle Duperreaul and Miranda Siren.
Photographer: Kyle Boham
Basic Bleach is carried throughout the Saskatoon in businesses including Glitch Gifts, Cliptomania, Rites of Passage Tattoo, and Organic Tan. Christian is hoping to venture out into other areas of Canada to pursue her dream of seeing her designs on the west coast. However, she believes it’s very important to stay within your community and keep it local. She claims there’s nothing better than seeing people in your community wearing your brand or seeing it in a selfie on Instagram. Anyone can go to the mall and buy mass produced merchandise but having something that is truly one of a kind is the best feeling she knows!
Model:Danielle Duperreault
Photographer: Kyle Boham
Basic Bleach is a first time contributor at Saskatoon Fashion and Design Festival. This will also be their first runway with a live audience. Christian is confident that with a deadly soundtrack and some edgy models, the event will make for an unforgettable experience.
It is the creativity, uniqueness and boldness that have attracted me to this daring line. Turning a mishap into a creative and unique brand is an art in itself! While chatting with Christian, her passion and excitement were completely evident. She well deserves her current success, and all to follow that this brand will generate. She can’t wait for the festival, and we are equally as excited for you to see her amazing line!
Written by Rylee Molde, SFDF Blog Contributor
MARK YOUR CALENDAR! Join us October 20 & 21 2018 and experience Saskatchewan and Canadian fashion!