If you ask a bride what the most important part of their 'big day' is, it would be the dress! Unveiled Dress Co. understands that every girl has a special dress in mind for her wedding day, and they make sure you find it! 

Unveiled Dress Co. will be celebrating their second anniversary this summer. The company is locally owned and operated by Fresh Group of Companies, and I was able to experience first hand the exceptional customer service.  I recently sat down with the General Manager of Unveiled, Aimee Morgan, who explained to me it's their mission to provide a shopping experience like no other in Saskatoon. 

We want a fresh, modern and memorable approach to bridal shopping. Shopping for that wedding dress is something brides dream about, we want to fulfill those dreams
— General Manager, Aimee Morgan

Unveiled Dress Co. offers the largest selection of bridal gowns in the prairies, and they are proud to be the exclusive carrier of world renown designers. Designers such as Madison James which was designed exclusively for Kleinfields, Pronovias & La Sposa from Spain, Canadian label Paloma Blanca and Mikaella made from 100% silk and made in Canada, and finally every little girl's dream, the Disney Princess Collection (and yes, they have the Elsa dress!).

Aimee and I discussed how to prepare to shop for the perfect dress. First, Aimee suggests wearing nude underwear which will help eliminate any unsightly lines and give you a better idea of the finished product. She also suggests bringing a pair of shoes in the heel height you foresee yourself wearing. This will also help determine the length the gown needs to be ordered in, and will give your consultant a more accurate time on delivery. Also, something borrowed? Bring it along and the consultants will be more than happy to assist! Last, it's recommended to book an appointment with one of the fabulous consultants! By doing so, the consultants will guarantee you the one on one service every bride needs and deserves.

The Unveiled Dress Co. team is committed to providing informed one on one service. We want this to be a unique and memorable experience for each one of our brides, if you leave feeling more beautiful than when you arrived, we have done our job!
— Unveiled Dress Co. Mission Statement

As I've never been a bride (I suppose it's true what they say 'Always a bridesmaid, never the bride'), I was unsure on how far in advance to purchase a gown. Aimee suggests 10 months for Bridal. She understands that may sound lengthy, however, each gown is made to order. On average, designers carried at Unveiled Dress Co. give a 6-8 month delivery time (depending on the season and the gown of course). Also, by ordering the gown 10 months in advance it will allow time for any alterations needed which can take around 8 weeks.

Unveiled Dress Co. also completes alterations in store.  They have in-house seamstresses that complete all fittings and alterations right in the boutique. But make sure to book an appointment, these gals tend to book up fast!

We are working hard to create an image that is uniquely our own, follow us as we grow!
— General Manager, Aimee Morgan

Unveiled not only carries wedding gowns, they carry bridal accessories including an assortment of veils, sparkly bracelets, earrings, necklaces, and gorgeous hair accessories. Unveiled can outfit your bridesmaids, flower girl, and the lovely Mother of the Bride. Additionally they have a large selection available of formal gowns suited towards, Prom, convocation, gala's, sweet 16, and engagement parties!

The order time for formal dresses (everything but bridal gowns), is around 5 months. Most of the formal lines take 10 - 12 weeks for delivery so 5 months in advance is recommended in case alterations are needed.

With the largest selection in town, we are sure to have the gown that will fulfill your dream. Everything from short, vintage tea length and destination to cathedral train ball gowns!
— General Manager, Aimee Morgan

The Saskatoon Fashion & Design Festival is proud to announce Unveiled Dress Co. as a 2015 sponsor! Unveiled Dress Co., will be sponsoring the designer T. Akins this year.  T. Akins is a local designer from Saskatoon, who has experience designing for stage, dance, and film.  Tara Akins has also designed her own Bridal line that was carried in a Vancouver boutique, and she has even designed flower girl dresses for actor Zach Galafianakis's nieces for his wedding. Make sure to view Tara's designs this weekend at POSE, down at River Landing on Sunday at noon.

THANK-YOU to Kelsey Friesen for the amazing makeup, Tammy McLean from Angles Salon & Spa for helping us create the perfect bridal updo, The James Hotel for providing the amazing Penthouse, the fabulous Maygen Kardash for modelling, and UNVEILED Dress Co. for the dresses!  

Photos by Nicole Romanoff Photography