2025 SFW CONFERENCE
“SFA industry leaders, business development, marketing, culture and inclusion”
Presented by Saskatchewan Fashion Association Inc.
Inspire. Elevate. Connect.
Saskatchewan Fashion Association Inc. presents a one-day industry event designed to empower creatives, entrepreneurs, and fashion professionals through a curated lineup of panels, sessions, and expert conversations.
This day is all about building your business, refining your brand, and navigating the fast-paced world of fashion with confidence. Whether you're a designer, boutique owner, maker, or freelancer, this event will provide the tools and insight you need to grow.
SCHEDULE
11am Invest In Yourself, You Are A Product! Speaker: Paula Collins - Masala Model & Talent
12pm Life In Fashion - Panel discussion Speakers: Melissa Squire - Melissa Squire Fashion Design, Amanda Brown - Scarlett Dahlia, Tasha Sattler - Rhythm Jewellery, Harvey Viteychuk - Mee Sports
1pm “Selling Through Story: The Power of Emotion in Your Craft” Speaker: Tasha Sattler- Rhythm Jewellery
2pm Empowering Confidence - Imperium Jiu-Jitsu Self Defence Presenter/Demo: Professor David Mah
Event Highlights:
Marketing & Branding for Creatives
Learn how to grow your audience, build your online presence, and create a brand story that resonates.
Business Development & Tax Basics
Understand the building blocks of business—from pricing and budgeting to taxes and financial planning tailored for creative entrepreneurs.
Fashion Ethics & Cultural Appropriation
Join an honest and necessary conversation on cultural awareness, appreciation vs. appropriation, and operating with integrity in fashion today.
Fashion Leaders Panel
Hear from industry voices who are making waves in Saskatchewan and beyond. Gain insight, advice, and motivation from those who’ve built careers doing what they love.
Why Attend?
This high-value event is tailored for anyone working in or adjacent to the fashion industry—designers, artists, models, stylists, retailers, photographers, makers, and creative entrepreneurs alike. It's your opportunity to gain real knowledge, make meaningful connections, and walk away with tangible tools to take your work to the next level.
Event Details:
📍 Location: The Studio at Midtown Shopping Centre
📅 Date: Wednesday, October 29 @11am-5pm
👥 Audience: Creatives & Professionals from all industries
Be part of the future of fashion in Saskatchewan.
Conference sessions
Title: Invest In Yourself, You Are A Product!
Speaker: Paula Collins - Masala Model & Talent
Description:
Personal development and mindset
* Continuous learning: Always be looking to expand your talents and learn new skills to open up new types of work.
* Self-care: Take care of your body, health, lifestyle and mental health.
* Positive mindset: Stay persistent and positive, and don't let frequent "no"s affect your confidence.
* Strategic planning: Have a plan B in case of inconsistent work and build a strong, honest relationship with your agent.
Professional and social skills
* Communication: Develop strong communication skills to connect with clients and team members, which helps in securing repeat bookings.
* Professionalism: Be reliable, punctual, and organized, and show commitment and a positive attitude.
* Adaptability: Be flexible, patient, and able to handle criticism and rejection while remaining confident.
* Teamwork: Be able to work well with others and be a good listener.
* Investing in yourself, you’re the product. getting great photos for marketing. Do you want clients to take you seriously and be memorable or do you want to blend in be overlooked.
Title: Life In Fashion - Panel discussion
Speakers:
Melissa Squire - Melissa Squire Fashion Design
Amanda Brown - Scarlett Dahlia
Tasha Sattler - Rhythm Jewellery
Harvey Viteychuk - Mee Sports
Description:
Designers, Artists, Manufacturers and stylists gather to discuss ins and out of the industry. Have a million questions? Don’t know where to start? This is your chance to pick the brains of these tenured industry professionals. Get their insight on your next steps, encouragement to keep going, and advice on the specifics of the fashion world. Focus on Q&A.
Title: “Selling Through Story: The Power of Emotion in Your Craft”
Speaker: Tasha Sattler- Rhythm Jewellery
Description:
Discover how sharing your personal journey and how creating an emotional connection to your work can transform buyers into loyal advocates. This seminar explores how storytelling builds trust, elevates perceived value, and turns handmade products into meaningful experiences.
Title: Empowering Confidence - Imperium Jiu-Jitsu Self Defence
Speaker: Professor David Mah
Description:
"In a world where women often face unique challenges to their safety, self-defense training offers more than just physical techniques; it provides empowerment. Learning to defend yourself builds confidence, sharpens awareness, and equips you with the skills to respond effectively in threatening situations.
Our self-defense program is tailored to address the specific safety concerns women encounter. We focus on practical, easy-to-learn techniques that can be used regardless of size or strength. By understanding how to assess risks and react decisively, you gain a sense of control and security in your daily life.
Join us for a demonstration that could change how you see your personal safety. Discover how self-defense can empower you to live more confidently and fearlessly. It's not just about fighting back; it's about taking control of your well-being and ensuring you can protect yourself when it matters most."