SFDF'S CO-FOUNDERS AND DIRECTORS

Mandy Pravda, Production Director/Co-founder

Mandy Pravda's expertise falls within all things: events, promotions, marketing, and logistics. Whether it’s producing a gala or a multi-day festival, Mandy understands the multitude of minute details that go into any event. While Mandy was in her younger years she worked in the hospitality industry and, due to her developed key customer and staff relations, always found herself moving up in the business quickly. Mandy's upbringing around musicians allowed her to find her passion in life. This paired with her industrialist persona, Mandy is able to continually bring all her visions to life; each time trumping the last.

Mandy was recognized in Toronto’s 'National Meeting + Incentive Travel Magazine' in The Hall of Fame issue as the 20 Something Entrepreneur in 2013 for her contribution and experience to her industry. In 2016 Mandy organized and broke The Guinness Book of World Records for the World’s Largest Snowball Fight; clocking in at 7,681 participants. Even with her busy schedule, Mandy continues to volunteer and support the Saskatchewan community; thriving on raising the bar and creating memorable experiences for everyone. Her love for fashion, music,and events lead her to be the entrepreneur she is today.

In 2016, Mandy launched an Online Reputation Management aspect to her company helping entrepreneurs and business's build, manage and promote their online profiles and further reach consumers online. Building strategic partnerships and creating an online profile is more important than ever in this day in age, and it is never too late to start! www.MANEPROUCTIONS.ca

Jacqueline Conway, Marketing Director/Co-founder

Jacqueline Conway specializes in arts marketing focusing on large festivals, events and campaigns. Her key skills include: brand management, publicity and media planning, project management, social media marketing, and online/print marketing. Her knowledge and experience span the fashion and music industries with a big picture focus from strategy to final product. She holds her Bachelor of Commerce degree from the Edwards School of Business at the University of Saskatchewan, specializing in Marketing. She also studied fashion design at LaSalle College in Montreal. 

Presently, she walks the halls of the SaskTel Saskatchewan Jazz Festival as the Marketing Director. In that position she manages the Festival's marketing campaign garnering an average audience of 85,000 attendees. Major projects within her position was the re-design of the Festival website, which integrates the Festival app with the website, and launching the Sask Jazz Online Shop. Highlights from past Festival's was planning a Tegan and Sara Meet and Greet and coordinating Ms. Lauryn Hill's record-breaking 4 hour sell out in 2014. She is also an award-winning dance instructor and choreographer for Studio One in Saskatoon. 

A special accolade she received was Saskatoon's IT Girl in FASHION magazine for spearheading SFDF and organizing pop-up shops for local designers. Her continued involvement with Saskatoon Fashion and Design Festival (SFDF) is a labour of love to see the local and sustainable fashion community grow, thrive and evolve.